Creative idea


Bright Purple amplification circle with Dark Purple and Bright Yellow rings around it. Text says 'truths and lives amplified'.


We want to become a distinct, recognisable and irresistible voice within the sector. Everything we do is to amplify the voices of the community. 

Our visual identity uses this inspiration and creates a ‘space for amplification’ in all communication. This space is always present and represented in our logo and put to action throughout the brand expression. 

We use the ‘amplification circle’ flexibly to:

  • reinforce our message
  • provoke action
  • tell the everyday truths in imagery and illustration

Space to amplify


""


At Scope there are a wide number of topics to amplify, from hard-hitting facts to personal stories. 

Examples of the range of topics include:

  • facts
  • barriers
  • inspiration and ideas
  • truths
  • motivation
  • personal
  • needs
  • individual voices
  • action