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How we use our brand

Layouts

Information is key - so hero it in simple but interesting ways

Examples of 4 page layouts. 1 and 2 have full page photography. Opposite pages have a large quote 'I can't afford to heat my house' and stat '75% of families reported delays to routine health appointments for their disabled child. 3 has 4 yellow circles with stats and information using illustrations overlapping the bottom left of the circle. They span the 2 page spread. Each circle has a paragraph of text. 4 has a whole page infographic showing 3 bars with percentages and report content on the opposite page.

Socials

Posts

Core posts

  • Purples, Yellow and White only
  • secondary colour palette can be used for retail posts, or where differentiation is needed
Social posts with lozenges for hashtags, 'Lets Play Fair' and 'Stop the Gap' and call to actions like 'bag it now'. There's a photo with a yellow lozenge across a person's face saying 'punishment' for campaign posts.

Stories

For 'stories' and 'one-off' posts, the secondary colour palette should be used to create variety.

2 social stories examples. 1 has bright pink background with lozenges saying 'action needed' and down arrow icon. 2 has bright purple background and the lozenge 'bang on' with bullseye icon.


Homepage

Predominantly core colour used with pops of secondary palette where necessary to aid navigation.

Scope homepage with bright purple background in the header and introduction. White background as it moves into personal story. Shows photo circle, lozenge and flourish on page.


News and story section of homepage using pale yellow background and boxes for each story. Community section has white background and uses faces icons and lozenge call to action.

Fundraising and campaigning


Newspaper ad with Scope logo overlaid a photo. Lozenge used at the bottom of photo 'stop demonising us' dark purple block at the bottom with summary and link to Scope strategy in lozenge.


Billboard with photo overlaid multi-coloured amplification circle. To the left, text says 'we speak to' then in 2 lozenges 'expand views'. Our logo in bottom right and tagline on bottom left.


Billboards


Billboard with photo overlaid multi-coloured amplification circle. To the left, text says 'we speak to' then in 2 lozenges 'expand views'. Our logo in bottom right and tagline on bottom left.


Community hub and E-learning


Scope online community homepage has dark purple background with white tiles for the different topics to click onto. Each one uses icons. Scope to learn homepage with dark purple tiles for each training topic.


Retail experience


Scope store front with new brand purple and white logo. Shop window with lozenge saying 'buy this' and icon pointing at item. Donate now lozenges on screen and collection pots.


Merchandise


Stickers with our face icons. Socks with our logo using pastel pink and bright purple with yellow flourishes. Water bottles with Scope logo and amplification circles in different colours. 1 has smiley face icon.



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