Job description

Role purpose

To develop and lead the charity’s marketing strategy. Working with Scope Executive, Leadership Group, Trustees, co-production teams, external agencies and suppliers to drive greater public knowledge of the charity leading to deeper levels of engagement, greater action and a significant increase in income.

Main responsibilities

• Working closely with the Executive Director for Digital and Marketing, lead the development of the marketing strategy, increasing external brand knowledge, understanding and engagement through the development and delivery of high-quality and informative internal and external activity.
• Leading and prioritising the roadmap of dependent projects to enable the launch of a largescale public engagement campaign in 2026 including rostering a creative and media agency, improvements across our database and supporter journeys and co-production and research of creative concepts with disabled people.
• Strong leadership of the Brand and Marketing team, leading by example so that the team work collaboratively and productively with stakeholders, building trusted and positive working relationships with Directors, Heads and teams across Scope.
• Work closely with the Head of Communications to continuously co-develop the MarComms plan as well as the content strategy until a new public engagement plan is in place
• Provide engaging and motivating leadership, coaching, management and development of direct reports that align with Scope’s values
• Co-develop the future state of the wider Brand and Marketing function needed to support the organisation to deliver on its new 10-year strategy including restructure based on Target Operating Model.
• Lead Scope’s marketing function, providing professional advice and expertise to other teams.
• Working with the Research and Insight team and identifying and commissioning research and insight to underpin the key areas of work and audiences including our new audience segmentation and supporter journeys workstream
• Ensuring that the team are delivering audience-led, impactful projects that will have an impact on disabled people
• Work alongside the Head of Creative and Brand to ensure alignment of  brand strategy and identity is embedding across all deliverable projects
• Developing and evaluating new ways of working with teams across the organisation to increase efficiency and effectiveness as well as team satisfaction

Key contacts

Internal contacts

• The Leadership Group
• Executive Director of Retail and Communities
• Executive Director of Strategy, Impact and Social Change (SISC)
• Executive Director of Services
• Executive Director of Fundraising
• Peers and colleagues in Services, Retail and SISC
• Finance and HR business partners

External contacts

• Brand and creative agencies and consultants
• Specialist freelancers – copy, design, film, animation
• Media agencies
• Media partners

Person Specification

This is a crucial and important role for the Brand and Marketing Team. The team is currently working on several significant projects that are key to the delivery of the organisation’s objectives and fundraising targets. In addition to this, the organisation is about to publish its 10-year strategy and is looking at the target operating model required to deliver on this strategy.

The post-holder needs to be a strong and capable team leader, someone who has worked closely with other teams across a national charity. They will need to be confident in managing and supporting a team through change and will work closely with the Head of Creative and Brand to ensure that the Brand and Marketing function works seamlessly as we both roll out our new brand, deliver important campaigns across the organisation-wide Marcomms calendar and lay the foundation for a future largescale public engagement brand campaign.

The post-holder must show strong initiative, integrity and be able to work autonomously. They must be able to work collaboratively – adapting style and approach accordingly - and recognising when and where to involve others in decision-making.

The post-holder should be acutely motivated to look at new ways of working, new ways of delivering effective and innovative marketing campaigns and maximising impact.

The post-holder must have the knowledge, vision and expertise to develop both the function and the team, leading by example and bringing colleagues along on the journey. 

Knowledge and experience

Essential

• Experience of developing, implementing and evaluating brand and marketing strategies, operational plans and delivering campaigns which have created shifts in the awareness, engagement and income generating capacity of an organisation.
• Able to demonstrate experience of being both insight and impact-led, with a clear head for data and evaluation
• A experienced leader in strategy development both within brand and marketing but also in supporting other areas of the organisation in the development of their own strategies
• Expert at translating organisational and marketing objectives into high quality and effective marketing activity.
• Enjoy building constructive and collaborative relationships at a high level, able to negotiate, influence and build credibility.
• Track record of successfully motivating and leading and creating teams to deliver interesting and engaging work.
• Confidence in managing departmental budgets knowing when to delegate to teams and when to manage oneself.
• Confidence in running tender processes and decision-making on which external agencies, consultants and suppliers to use.
• Practical experience of co-production in delivering marketing campaigns.
• Lived experience of disability [LM1] 
• Understanding of the social model of disability
• An understanding of inclusive design and accessibility
• Experience, or awareness of, the skills and leadership required for a fixed-term contract maternity cover role and how to engage the team and get involved from day 1.

Skills

Essential

• A proven high level of professional creativity, doing things in new ways, testing new approaches, being courageous and pioneering is absolutely central to success.
• Confident communications, interpersonal and consultative skills.
• Proven ability to think creatively with significant experience of encouraging creativity and innovation amongst colleagues with demonstrable results.
• Strong problem-solving and decision-making skills with a good mix of evidence-based decisions balanced with pragmatism, innovation, flexibility and common sense
• Ability to prioritise and deliver high quality work with minimum supervision, to be able to multi-task under pressure and bring people along on key decisions.
• Team development skills, ensuring the team are motivated, supported and managed to meet their potential including leading on sector knowledge and skills-based development for more junior team members
• Financially astute, numerate and analytical – able to confidently manage and show the outcomes from significant budget spend.