Job description

Role purpose

As Retention Fundraiser, you’ll work as part of the Public Fundraising team responsible for managing a portfolio of Individual Giving campaigns from inception through to evaluation to generate funds, improve engagement and increase life time value of existing supporters.

The Individual Giving team generates over £11m of unrestricted income from new and existing supporters by:

• Recruiting and retaining financial supporters for Scope across a range of Individual Giving Products (regular giving, lottery, payroll giving, cash and raffle) using a mix of channels.
• Providing a data and insight-led, audience-focused and rewarding supporter journey that maximises lifetime value of the supporter.
• Developing fundraising propositions to inspire new and existing audiences.
• Ensuring all campaigns are compliant, on budget, brand and schedule.

Main responsibilities

Campaign Management

• To be responsible for developing and managing a range of Individual Giving campaigns inputting into inception, managing delivery and leading on evaluation, meeting agreed targets across the portfolio of activity.  You will use a variety of channels including direct mail, digital, telemarketing and email.
• To be the project lead on all your campaigns, coordinating a number of different stakeholders and suppliers, making sure everyone is aware of their own deadlines and responsibilities, and that all targets and KPIs are met.
• To ensure each communication has a strong and genuine story at its heart and to offer insight-led supporter-focused feedback throughout the creative process.
• To contribute to the wider Fundraising team, taking a proactive approach to working in a high-performing and collaborative environment to ensure programmes are integrated and that opportunities to maximise lifetime value of supporters are leveraged to achieve wider fundraising impact goals
• To write campaign briefs, timing plans and KPIs and deliver against agreed budgets for retention and development campaigns.
• To set up and manage response handling for your campaigns, including SMS set up, briefing Scope’s fulfilment agency Telebank, and setting up landing pages for online responses and donations to campaigns.
• To support with the delivery of engaging supporter journey and stewardship programmes.

Audience

• To understand Scope’s different audiences and to ensure all communications are inspiring and relevant to each audience.

Sector knowledge

• To stay updated on activity across the sector, and use this insight to contribute to Scope’s supporter engagement strategy.

Agency management

• To manage the relationships with external suppliers, being the lead contact for day-to-day activity and inputting into reviews as applicable.

Data

• To write data briefs and work with the Data and Insight team to create timely and accurate data selections.
• To ensure data is handled sensitively and confidentially, and is GDPR compliant.

Analysis

• To update campaign results weekly and provide dashboards of analysis.

Budget

• To manage and update project expenditure budgets, ensuring campaigns are delivered cost-effectively and to budget.
• To input into monitoring and reporting of development and retention activities against budget at month end.
• To raise purchase orders and process invoices via our financial processing system.

Compliance

• To ensure fundraising campaigns are delivered to a high standard meeting all regulatory requirements. This includes overseeing mystery shopping, call listening and compliance.

Other

• To be adaptable within the role, and responsive to the needs of the wider team. To support (and lead where appropriate) across a wide range of Individual Giving activity, where needed. 

Internal contacts 

• Fundraising specialists
• Brand and Marketing
• Procurement, Stories, Procurement
• Supporter Experience, Supporter Care, Retail
• Social Media and Finance department staff 
• other key contacts at Scope – services, other head office departments

External contacts

• Supporters of Scope
• members of the public
• External Lottery Manager, suppliers (for example fundraising agencies, fundraising organisations and their teams)
• membership bodies, for example Institute of Fundraising

Person Specification

Knowledge and experience

Essential

• Direct experience of campaign managing a range of direct marketing activities including direct mail, digital, email and telephone.
• Experience of successfully meeting campaign targets and managing campaign budgets for income/expenditure.
• Experience of working with external agencies and internal stakeholders to deliver successful campaigns.
• Experience of monitoring and reporting of results and other financial data.
• Experience of working with data for fundraising purposes, either in using a database to select and segment data or of producing briefs to do so.
• Experience of working to a busy schedule, managing a number of campaigns simultaneously.
• Working knowledge of fundraising compliance and data protection regulations.

Desirable

• Experience of writing compelling fundraising copy
• Demonstrable understanding of the social model of disability

Skills

Essential

• Ability to apply good numeracy skills in entering and recording financial data, able to present financial data in clear and accurate format to meet desired outcomes.
• Good written and verbal communication skills able to understand and present complex information in a clear and persuasive way for a range of audiences.
• Good attention to detail, and works to a high degree of accuracy
• Proven ability to build, manage and develop positive relationships within an organisation and externally
• Ability to monitor and implement projects/events/initiatives to agreed deadlines often with conflicting priorities.
• Proven ability to demonstrate initiative and problem solving to achieve desired outputs
• Undertake appropriate personal development to maintain and develop skills and knowledge.

Scope Values

• Pioneering: Passionate and ambitious, determined to drive change and make things happen.
• Courageous: Single minded in your desire to achieve equality for disabled people. Not afraid to fail fast and learn quickly – brave enough to give new things a go.
• Connected: Listens, talks and shares. Achieves through connecting and collaborating, both internally and externally.
• Open: To new ideas and honest with others.
• Fair: Values, respects and supports diversity, skill, and expertise. Takes responsibility for their actions and supports others to achieve