Fundraising top tips

Easy and effective ways to help boost your charity fundraising efforts for Scope.

Make it unique and creative

People are more likely to sponsor you for something unique and creative. Set yourself a challenge if you reach a fundraising mile stone, like 'if I reach £1000, I'll wear fancy dress to work'.

Online fundraising

Create your own online giving page at JustGiving.

Using JustGiving makes it easy for friends and family to sponsor you. Send them a link to your page, and all the money they give comes straight to us.

Things to include in your online giving page:

• what you're doing
• a target amount
• a paragraph about why you're fundraising for Scope, to personalise your appeal. The more detail the better
• photos, including a picture of yourself, maybe while training for your challenge or with Scope branding. Fundraisers with photos raise 14% more on average.

Gift Aid

If your sponsors are UK taxpayers, Scope can claim an extra 25p more for every £1 you raise. Ask them to tick the Gift Aid box when sponsoring you online, or let us know and we'll take care of it.

Share with friends and family

Tell people what fundraising you’re doing using whichever method you feel most comfortable with. You could use: email, phone or social media.

Keep everyone updated and communicate regularly. 3 to 4 times is the sweet spot. Plan what you'd like to say and keep it varied and interesting.

Social media

Here are some top tips for sharing your fundraising on social media.

• Post on Facebook, Twitter and Instagram, or even put your JustGiving link in your page's profile, bio or status.
• Write a blog to update your family and friends.
• Send your link to your contacts via WhatsApp.
• Snapchat your fundraising story.

Make sure you @scope and use the hashtag #TeamScope. We always love to hear what you're up to.

Email

Send an email out to family, friends, colleagues and neighbours telling them about your fundraising. Encourage them to donate and share your JustGiving page.

Add your fundraising page link to your email signature, so everyone you email sees it.

Matched funding

Some companies offer to match charity donations up to a certain amount. If you're an employee, ask if yours does!

Press

Shout about what you’re doing to the local press. They are always on the lookout for stories, especially something readers can relate to, like your family's personal experience or a triumph over adversity.

Tips on working with the press:

• We have written a template press release for your event (PDF, 68KB). Copy and paste the text into your own document, then fill in the blanks and send it to journalists on your local papers and radio stations.
• Send some good quality digital photos to go with your press release to dramatically improve the chance of them covering your story.
• Choose photos which tell a story, for example you in your Scope running vest or cycling shirt.
• Make sure photo file sizes are not too small, and that pictures are clear and not blurred.
• You can find contact details on newspaper or radio websites or in the newspaper itself.

Ways to pay the money you raise

Send cheques to:

Community Fundraising
Scope
Here East Press Centre
14 East Bay Lane
London
E15 2GW

For bank transfer details email fundraise@scope.org.uk

Other ways to give the money you raise to Scope

Contact

Contact us if you would like us to send you fundraising materials and more tips and ideas.

Sign up and kickstart your fundraising today