Senior Content Designer

Job description

Role purpose

The Senior Content Designer creates and iterates content. Our content helps disabled people and their families solve problems. They manage, motivate and lead a Content Designer. They also manage freelance content designers that we work with.

Main responsibilities

• Manage and mentor a content designer
• Manage freelance content designers
• Manage the production and quality of support and advice content
• Design content using evidence from:

1. user research
2. keyword data
3. web analytics.

• Work with colleagues to prioritise work
• Collaborate with subject experts and policy advisers to write information and advice content
• Research the language your readers use. Make sure your content is searchable, and people understand it.
• Use data and test results to improve published content
• Run critical reviews of all content to check:

1. accuracy
2. completeness
3. that it meets Scope’s editorial, brand and strategic principles

• Maintain content documentation
• Facilitate daily team stand-ups
• Facilitate regular team retrospectives reflecting on working practice and suggesting improvements
• Support people in other teams across Scope to write content. This can include training and informal support.
• Advocate for content design and inclusive content. This can include writing blog posts and speaking at events.
• Meet all accessibility standards.

Internal contacts

• User Researchers
• Content Designers
• Senior Editor
• Subject experts within Scope
• Policy Advisers
• Programme Lead

External contacts

• Customers of Scope services
• Scope website users
• External suppliers
• External subject experts

Person Specification

Knowledge and experience

Essential

• User-centred content design
• Using data to improve content
• Writing accessible content in plain English
• Working to a style guide and brand tone of voice
• Using content workflow to ensure quality and accuracy of content
• Paired writing and content critiques
• Using Agile processes like Kanban
• SEO (search engine optimisation) and how people search for information online

Desirable

• Experience of line managing a small team working in your area of expertise
• Understands the social model of disability

Skills

Essential

• Excellent writing skills
• Good attention to detail
• Works on own initiative
• Communicates well with a wide range of people
• Creative, finds the best solution by testing and learning
• IT literate
• Strong organisational skills
• Collaborates and develops rapport
• Good facilitator